Online advertisements, email marketing, and social media posts – your audience is blasted with promotional content from all sides on a daily basis.
The 21st century has spawned several innovations that are now a bliss to humanity. From making it miraculously easy to stay in touch with your close friends
Let's picture this; you're in the early 2000s, shopping at your favorite brand's outlet, and standing in long queues to checkout holding bags filled with your favorite items - heavy enough that you wouldn't need to go to the gym again.
Evolving from brick-and-mortar stores to browsing through a never-ending list of favorites; shopping was never a five-finger exercise. It took hours of exploration.
While developers often prioritize the technical aspects of mobile app design, creating an app that users will enjoy and use regularly requires a deep understanding of user psychology.
Social Psychologists raise questions about the impact of technology on human life and how it affects our well-being, autonomy, and social relationships.
Businesses are now leveraging mobile apps to reach out to their customers and hook them by offering a delightful experience.
Developing a successful mobile app is not just about the technical aspects. It's equally important to consider the socio-psychological factors that can impact user behavior.
Can you imagine what would happen to life, as we know it, without mobile apps?
